Discuss the secret of development of Chanel

In addition to fashion clothes, in 1922，Chanel is also introduced the perfume --Chanel No 5. the famous star Nicole Kidman became the spokesman of this perfume. The bottle of this perfume was full of art deco. It was the first bottle of perfume which named with designer. The "double C" logo is also making this perfume become the most profitable product in history, and have its lasting charm. Up to now, this perfume is still the important promote produces on Chanel website.


In forties, the World War II broke up; Coco Chanel closed her shops, and moved into Switzerland with her lover who is a Nazi officer.


In 1954, Coco return to France, Chanel make a comeback, with her usual style of simple nature, Chanel quickly re-captured the heart of Paris women. Short thick wool coats, bell-bottomed pants were designed by Coco Chanel on post-war period. Chanel became a symbol of France glorious fashion history.


There is another thing can be mentioned that after the death of Coco Chanel

In 1971, the German designer Karl Lagerfeld became the soul of the Chanel brand. Since 1983, he has served as the chief designer of Chanel, put the Chanel fashion towards another peak. There is a fun thing worth to mention that the brand has established nearly ninety years, but never produce one piece of men clothing, until the autumn and winter in 2005/2006, series piece of men dress were came into the market.

Chanel is not married in her whole life, she created a great fashion empire, while pursuing the life what she prefers, which herself is the best example of independence female, but also the new woman who can understand the feelings of happy.

She made friend with a British aristocracy ETIENNE BALSAN who support her open her first millinery shop, while another ARTHUR CAPEL support her to open a fashion stores; she traveling with Duke of Westminster, and get the inspired to design the first tweed suit; every men in her life inspire the source of creativity, she is not just a fortunate, but also depend on her hard work! Even until the age of 70, she still works for Chanel.

In 1983, Chanel group employ Karl Lagerfeld as the fashion director, but the new produce in each season still take the spirit of Chanel as the design concept.