The Development History of the Luxury Italian Brand-Fendi

The Development History of the Luxury Italian Brand-Fendi

FENDI is a famous Italian luxury brand, it was an old and well-known leather family and the most famous Bag is "FENDI baguette" handbags which designed by Silvia Venturini. In 1965, after Karl Lagerfeld join into FENDI, it gradually increased the haute couture, menswear, footwear, perfumes.

In 1925, Fendi’s story started in a small factory in Via del Plebiscito, Rome. Edoardo FENDI and Adele FENDI couples made handbags and fur here. After World War II, the company had a big expansion. Eduardo Fendi and Adele Fendi’s five daughters-Paola, Anna, Franca, Carla and Alda joined in the family company in 1946. Today, FENDI still affects fashion for its innovative design.

www.bagsclan.comFENDI specializes in the production of high quality leather products, in 1955, Fendi held first fashion show. Then the company has a fast development, the business scope expanded to knitwear, swimwear, lower prices clothing and so on, and even opened up jewelry, men's perfume business. But FENDI brand is still get a high reputation in the world dress industry for its fashion fur garments. After the death of FENDI’s founder Edoardo FENDI, the family company business was managed by his five daughters.

 
In 1965, FENDI Company employed famous German designer Karl Lagerfeld as its brand designer, Lagerfeld and his dramatic design makes FENDI got attention and praise from global fashion clothing brand. He created the double "F" logo for FENDI has become another well-known double letter symbol in fashion area which behind the French CHANEL double C Logo and the double G Logo of Italian brand GUCCI.

www.bagsclan.comIn 1977, Karl Lagerfeld initiated FENDIhaute couture line. Lagerfeld made some innovation on the fur processing, such as making jeans coat with water mink fur and also use squirrel and mink into the design. The early nineties as company executives FENDI sisters were also interested in changing a traditional view that fur dress is kind of top grand luxury product, so that FENDI fur clothing is more close to life, fashion, and attracted more consumers. 

 
The fall of 2007, Karl Lagerfeld led his models opened a famous FENDI fashion show on Great Wall, it spent a million dollars, full of luxury and fantasy, Since then FENDI was known by Chinese people.
Until early 2008, Fendi entered China more than ten years, has opened 11 franchised stores in the top ten cities in China, Currently, Fendi has owned more than 110 stores in 25 countries around the world and the Fendi flagship store was opened in Fifth Avenue, New York City.

Dooney&Bourke's Special gift for Holiday and coming Spring

Dooney & Bourke Bags for the Holidays

Make a statement this festive season with these Dooney&Bourke bags.

Peter Dooney and Frederic Bourke founded Dooney&Bourke 35 years ago and distinguished itself early by employing old world, traditional craftsmanship methods on modern fabrics, resulting in an Old-Meets-New hybrid bag. Dooney&Bourke really hit the mark with their creation of “all-weather leather” and, since then, has been an unmistakable household name, duck patch and all. In 2006, Dooney&Bourke was one of the CFDA Design Awardees.

For this season, we love the Juliette and Carla bags in attention-grabbing prints. The Juliette bag is a large leather number in chunky zebra print, its size making it an ideal companion for overnight and weekend trips. Brightly colored straps and zips do well to complement and ground the zany zebra stripes.

And nothing screams Christmas more than the Carla bag with its eye-catching red or green tartan fabric. Long shoulder straps and 4 inside pockets ensure ease of use.

Dooney&Bourke’s colorful picks for Spring. 

While American bag makers Dooney & Bourke is famous for their sturdy “all-weather” bags, what makes them a mainstay in the bag business is the brand’s ability to update classic shapes in contemporary stylish designs.

Their run with celebrity bag designers like Emma Roberts & Hayden Panettiere have been met with enthusiasm from bag lovers worldwide and their most recently launched Spring collection once again shows their tried and tested formula -  bright colors with classic, functional shapes.

Materials are equally functional – all-weather leather, patent leather and suede. Brown leather zips and tassels anchor the bags and give them a classic feel.

Some of our favorites are the Lee Tote, North/South Lee Tote and Bella Shopper (featured below), giving any outfit that pop of color you need this Spring

About Dooney & Bourke

About Dooney & Bourke

Dooney & Bourke is a U.S. fashion accessories brand, products has bags, bracelets, watches, briefcases and some limited edition clothing line. Most of the products aimed at young women.

In 1975, Peter Dooney and Frederic Bourke founded Dooney & Bourke with their name. They produced men's belts were popular. In 1981, Dooney & Bourke began to make bags.

From the first men's classic series production of the company to the current handbag, camping equipment, and other products, the brand value was promoted continually which makes the Dooney & Bourke established its leading position in accessories products area. Dooney & Bourke's unique feature is the classic cut, vibrant colors and durable quality assurance.

Dooney & Bourke invited many young idols in recent years as the brand spokesperson. Such as Emma • Roberts, Mischa Barton, Lindsay Lohan, and young actress Hayden Panettiere who played as cheerleader Claire in the recent hit TV series "Heroes". 

After Hayden Panettiere becomes the new spokesperson of Dooney & Bourke, she even designed a "dream handbag" by herself which is the hot Hayden handbags. To attract young consumers’ attention and enlarge the consumer base, the price of Dooney&Bourke bags are from 20 dollars to 625 dollars

◆   Brand information

Nation ：the unite states

establish time ：in 1975

products： handbags、watches、dress and so on
the founder ：Peter Dooney and Frederic Bourke

company HQ ：Norwalk, USA

Discuss the secret of development of Chanel

In addition to fashion clothes, in 1922，Chanel is also introduced the perfume --Chanel No 5. the famous star Nicole Kidman became the spokesman of this perfume. The bottle of this perfume was full of art deco. It was the first bottle of perfume which named with designer. The "double C" logo is also making this perfume become the most profitable product in history, and have its lasting charm. Up to now, this perfume is still the important promote produces on Chanel website.


In forties, the World War II broke up; Coco Chanel closed her shops, and moved into Switzerland with her lover who is a Nazi officer.


In 1954, Coco return to France, Chanel make a comeback, with her usual style of simple nature, Chanel quickly re-captured the heart of Paris women. Short thick wool coats, bell-bottomed pants were designed by Coco Chanel on post-war period. Chanel became a symbol of France glorious fashion history.


There is another thing can be mentioned that after the death of Coco Chanel

In 1971, the German designer Karl Lagerfeld became the soul of the Chanel brand. Since 1983, he has served as the chief designer of Chanel, put the Chanel fashion towards another peak. There is a fun thing worth to mention that the brand has established nearly ninety years, but never produce one piece of men clothing, until the autumn and winter in 2005/2006, series piece of men dress were came into the market.

Chanel is not married in her whole life, she created a great fashion empire, while pursuing the life what she prefers, which herself is the best example of independence female, but also the new woman who can understand the feelings of happy.

She made friend with a British aristocracy ETIENNE BALSAN who support her open her first millinery shop, while another ARTHUR CAPEL support her to open a fashion stores; she traveling with Duke of Westminster, and get the inspired to design the first tweed suit; every men in her life inspire the source of creativity, she is not just a fortunate, but also depend on her hard work! Even until the age of 70, she still works for Chanel.

In 1983, Chanel group employ Karl Lagerfeld as the fashion director, but the new produce in each season still take the spirit of Chanel as the design concept.

Something About Chanel

Coco Chanel as the founder of Chanel brand, originally called "Gabrielle Bonheur Chanel", 1883, was born in Auvergne of France. When she was six years old, her mother passed away, his father also left her and four other brothers and sisters. Since then, she was brought up by her aunt, studied in a convent school when she was a child and learned hand sewing skills here.

In 1905, twenty years old, she became a "coffee shop singer", and got the stage name of "Coco". She played in different karaoke rooms and coffee shops for living. In this showgirl time, Coco met two old customers and become their lover friend and soul mate, a British industrialist; the other is a wealthy officer. Making friend to rich man, help Coco can afford to open her own shop.

In 1910, Coco opened a women's millinery shop in Paris, with extraordinary sewing skills, she made some of simple and engaging style top hat. Two of her friends introduced her many celebrity guests. At that time the ladies are tired of fancy trim, so simple style Chanel hat is like a general sweet spring. Just one year, the business is rising; Coco moved her fashion shop to Rue Cambon, until now, this area is still the headquarters of Chanel. Coco’s ambition is not just make hats for the fashion industry, so she moves into Haute Couture areas.

In 1914, Coco opened two boutiques, the fashion brands Chanel was born officially.
In the Twenties, Chanel designed a number of innovative models, such as tricot sailor dress, little black dress, suits and so on. Moreover, Coco got some inspiration from the men dress, added some men feelings into women dress. For example, put a suit jacket Blazer into women's series, launched women's pants. Do not forget that in the twenties women just wear skirt. This series of creation brought a big revolution into modern fashion history. Coco has unique insight on the aesthetics and fashion, her talent which allows her to make a lot of poets, painters and intellectuals as friends. Such as Master Picasso french poet and director (Jean Cocteau) and so on.

Burberry 2010 autumn and winte

Burberry 2010 autumn and winter women's put the cool elegance style into the army uniform, make it handsome.

Burberry, as the British national treasure brand integrates the popular uniform style into its designs which added some cool feeling to elegant Burberry (Burberry) girls. Burberry (Burberry) dust coat together with leather belt are full of energy, Double Buckle boots made it more attractive!

Burberry NEW Style in autumn and winter 2010

Burberry style represents the elegantly simple and refined casual clothing, is the unique style of fashion, no other brand can compare with it. Burberry's image represents: quality, reputation, fine, and forever classic. In addition to traditional clothing, Burberry will also extended antenna design to other areas to fit the coming of multiple times, put the classical elements into it and made some Burberry related products, so that the traditional British noble personality lifestyle continue to extend into their products and created a new life.