The Development History of the Luxury Italian Brand-Fendi

The Development History of the Luxury Italian Brand-Fendi

FENDI is a famous Italian luxury brand, it was an old and well-known leather family and the most famous Bag is "FENDI baguette" handbags which designed by Silvia Venturini. In 1965, after Karl Lagerfeld join into FENDI, it gradually increased the haute couture, menswear, footwear, perfumes.

In 1925, Fendi’s story started in a small factory in Via del Plebiscito, Rome. Edoardo FENDI and Adele FENDI couples made handbags and fur here. After World War II, the company had a big expansion. Eduardo Fendi and Adele Fendi’s five daughters-Paola, Anna, Franca, Carla and Alda joined in the family company in 1946. Today, FENDI still affects fashion for its innovative design.

www.bagsclan.comFENDI specializes in the production of high quality leather products, in 1955, Fendi held first fashion show. Then the company has a fast development, the business scope expanded to knitwear, swimwear, lower prices clothing and so on, and even opened up jewelry, men's perfume business. But FENDI brand is still get a high reputation in the world dress industry for its fashion fur garments. After the death of FENDI’s founder Edoardo FENDI, the family company business was managed by his five daughters.

 
In 1965, FENDI Company employed famous German designer Karl Lagerfeld as its brand designer, Lagerfeld and his dramatic design makes FENDI got attention and praise from global fashion clothing brand. He created the double "F" logo for FENDI has become another well-known double letter symbol in fashion area which behind the French CHANEL double C Logo and the double G Logo of Italian brand GUCCI.

www.bagsclan.comIn 1977, Karl Lagerfeld initiated FENDIhaute couture line. Lagerfeld made some innovation on the fur processing, such as making jeans coat with water mink fur and also use squirrel and mink into the design. The early nineties as company executives FENDI sisters were also interested in changing a traditional view that fur dress is kind of top grand luxury product, so that FENDI fur clothing is more close to life, fashion, and attracted more consumers. 

 
The fall of 2007, Karl Lagerfeld led his models opened a famous FENDI fashion show on Great Wall, it spent a million dollars, full of luxury and fantasy, Since then FENDI was known by Chinese people.
Until early 2008, Fendi entered China more than ten years, has opened 11 franchised stores in the top ten cities in China, Currently, Fendi has owned more than 110 stores in 25 countries around the world and the Fendi flagship store was opened in Fifth Avenue, New York City.