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2010年11月22日星期一

The history of Louis Vuitton

Louis Vuitton's son named George Vuitton who inherited the family traditional talent and did some small inventions. In 1890, he invented a special lock "5-tumbler" - the feature is that one customer just needs one key to open his entire Louis Vuitton luggage. Travelers avoid the trouble that must tie to a lot of key in the pants on travel.

When Louis Vuitton gradually establishes a brand reputation, his productions were filched by some avaricious copier. However, this situation stimulated George Vuitton's creativity - in 1896, he published famous "LV" mark in the Monogram canvas, which makes Louis Vuitton began as a symbol of the brand into the concept of the people.
Good brand is always full of inspiration for the future, the development process of Louis Vuitton is the proper interpretation of this sentence - Steamer lightweight flexible bag available in 1901, became the pioneer of aftertime handbags; Eight years later, Vuitton family produced Kashmir travel blankets with silk and wool, which became the pioneer of scarves and quilt covers.

In 1914, Louis Vuitton’s small dream store has become the largest travel leather goods which located on Champs Elysees 70 in Paris. And now Louis Vuitton has celebrated 150th anniversary, there are two large suitcases stand on both sides of this building, it is amazing.

The third generation successors Gaston L. Vuitton continued show us the family creativity, at this moment, the craft as a traditional industry has gradually owned modern industrial society form. Gaston had a good relation with European artists and often invite them to join his design process, trying to translate the classical elements into enduring classic fashion. Unconsciously Louis Vuitton products become more and more luxurious.
Of course, the business philosophy is particularly important in the 20th century. When some famous chief Executive officers are still work with troubles, the operators of Louis Vuitton have begun to explore a new business way for an old brand: In 1984, Louis Vuitton came into the stock markets in New York and Paris; the next year, it became a holding company, and transferred the travel goods and leather goods business into its subsidiary company Louis Vuitton Malletier. In 1987, Louis Vuitton, Moet champagne and Hennessy built a new group brand LVHM (MoHennessy Louis Vuitton). Two years later, the French Arnault family started in charge of the world's largest luxury goods group.

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