The history of LV -Second

Louis Vuitton has depart from the Vuitton family, it already have a brand vitality, but it t must begin to face the unique problem of fashion industry - the quality design in this industry often gets lost in business, the result is excellent designers had to pack up and leave. American designer Mizrahi has worked in Chanel for ten years, and made many good produces which lover by craft brothers, but these produces did not bring profit on business, he had to leave in 1998.
　　
Therefore, LVMH chairman Bernard Arnault considered that if you want to do well in this industry，you must have power can put water and fire together---- because they are natural enemies, the designer's creation is not want to be constrained , but the company needs good management. This is also the reason that Louis Vuitton can remain the leading position in this industry.
In fact, 150 years experience not only created a legendary brand, Louis Vuitton operators have also gradually developed a unique perspective and insights.

In 1997, the directorate decided to hire Marc Jacobs to join. It may seems a risk - Mark is a representative of "simple fashion," his design concept is far away from the complex aristocratic design.

From March 1998, Mark started his simple philosophy. For example, add small metal decoration on traditional Monogram products. Mark said: Vuitton has always been a symbol of social status, but now it has become more sexy and attractive.” This idea created at least 3 billion dollars turnover in one year alone and supported by market managers - in the global fashion industry, the popular style is no longer the noble royal, but the youth and vitality.

Today, the fashion industry not yet out of the Depression-era, but the largest fashion and luxury Goods Company of the world is named as the "money-making machines." Meanwhile, Louis Vuitton has started its global expansion plan , more than ten stores has increased in the world, which the developing countries are the important strategic place, Russia may be open second store, its first store will open in Mumbai, India.

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