The Story About Gucci

The story about GUCCI (First)

Italian leather artisans GUCCIo GUCC established this brand in 1906. In 1938, MR. GUCCI opened the first GUCCI stores in Florence via Condotti, Italy.

After World War II, due to lack of raw and processed materials, GUCCI designed the bamboo handle bags to replace the leather bag in 1947; this design is still can be treated as a classic today. In 50’s age, the red, green and red stripe was used as GUCCI accessories decorative pattern, and this design became another sign of the brand.

In 1953, GUCCI's brand reputation has been rising. At this year, GUCCIo GUCCI died, and the New York Branch Company was opened in the same year, it marked that GUCCI began to attack the global market. In 60s years, GUCCI, established other branches in London, Paris and Palm Beach, Florida. This famous Italy fashion brand has steadied in the world market. At the end of 60s, "GG" officially became the symbol of GUCCI brand. As most international famous brands, GUCCI’s success also should depend on the star effect. In 60's Hollywood stars were screened that take GUCCI handbags for many times which be considered indirectly propagandize for this brand. These famous Hollywood star included Audrey Hepburn and the United States First Lady Jacqueline Kennedy). Jacqueline Kennedy often uses GUCCI handbags; this section GUCCI handbags was named "Jackie".

In 1970, GUCCI's global expansion point to the Far East, Hong Kong and Tokyo, have its franchised stores. On the early of 80s, the company was leaded by Mauricio • GUCCI, but this time, the internal strife of GUCCI family effected the development of this brand. GUCCI's brand image began to decline. In 1990, an American Tom Ford joined GUCCI and become the creative director of suit-dress of company. His arrival indicates the beginning of revolutionary change